WITH LOVE – HALLIE SARA – Black Chalk Magazine

Editor – Justin Howard @jthnomad

Fashion Designer – Hallie Sara @halliesarany

“Fashion is the armor to survive the reality of everyday life.” —Bill Cunningham

It was first during the chaos that is Fashion Week that I came to know the kind soul that is fashion designer Hallie Sara. As I was wandering aimlessly on the Red Carpet for opening night with no official direction, I was literally rescued from my own devises by a marvelous, yet no-nonsense individual who happened to be Hallie. She brought a ‘can do’ attitude with her to the runway, a truly refreshing change of atmosphere. I was introduced to her surprisingly chic fashion pieces that harken back to the sophisticated glamour that embodied 1920’s French cafe culture. It was in this space of old world glamour that I interviewed designer Hallie Sara about her philosophy of the art of fashion and how she successful launched her brand in today’s world.

WITH LOVE – HALLIE SARA

Justin Howard for Black Chalk – Why fashion? What appeals to you about it?

Hallie Sara – I work in fashion, product design and interior design but truly find fashion to be the most gratifying. I love helping people with defining their identity through fashion. Fashion can be surprisingly empowering and often times even liberating.

Black Chalk – What is the message of the ‘Hallie Sara’ line?

Hallie Sara – One can still look sexy and stylish even when dressing with refined and elegant pieces.

Black Chalk – How did you launch your new brand into today’s world?

Hallie Sara – I produced my first contemporary womenswear collection in LA back in 2001 and have been working consistently in the fashion industry since then. I love what I do so whether it’s designing for my own company or another brand, everything just seems to fall into place. I have been lucky to have loyal clients who are always excited to see my newest project or collection and that helps quite a bit in building the momentum and spreading the word.

Black Chalk – What look do you love to recommend from this new line? What other looks do you love?

Hallie Sara – I recommend them all. (Laughing) People tell me they feel an entire attitude and confidence shift when they put them on. I love to hear that about any of my pieces. That’s why I do it.

Black Chalk – How do you intend people to feel when wearing your pieces?

Hallie Sara– Chic, sexy, powerful… A few words that immediately come to mind.

Black Chalk – What’s next for you?

Hallie Sara– It’s a busy time of year for my business, especially with the custom work. I love it though, as it’s an amazing opportunity to experiment with different materials, colors, silhouettes which I might not necessarily have used in the collections.